SMOKY GAP
Retail Destination
407 GATEWAY TO ADVENTURE - SEVIERVILLE TENNESSEE
SMOKY GAP AN EXCITING NEW RETAIL DESTINATION
OPENING 2025
The grand station into Smokey Gap featuring a theatrically active steam locomotive welcoming guests to Smokey Gap
The heart of entertainment at Smokey Gap the theatre where all the action from the silver screen takes place.
The hub for seasonal activations and the heart of the action for Smokey Gap where everyone comes together for a night time projection spectacular.
The grand station into Smokey Gap featuring a theatrically active steam locomotive welcoming guests to Smokey Gap
SMOKY GAP - GATEWAY TO ADVENTURE
Smoky Gap is a fictional town set in the 1920's designed to immerse guests into an environment that will encourage play, photo opportunities and offer entertainment throughout the day and night.
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This new retail development is part of a larger entertainment complex of 200 acres near the Great Smoky Mountains National Park. The destination will feature shops, restaurants, themed experiences, theme parks, hotels and the largest Buc-ee's travel centre in the country. This unique take on a retail, dining and entertainment destination will attract footfall from afar as a living, breathing adventure with something new to discover around each corner.
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Firefly Creations worked in partnership with JAI Architects to develop the storytelling and thematic design to work in harmony with the overall masterplan and building design.
CREATING EXHILARATING, ENGAGING ENVIRONMENTS
THAT WILL DRIVE VISITATION TO RETAIL DESTINATIONS
ALL OF OUR WORK IS DESIGNED TO SCALE
OUR DESIGNS CAN BE BUILT IN THE REAL WORLD.
RETAIL OF THE FUTURE
The high street and retail destinations are being challenged more than ever by the convenience of online shopping and delivery.
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The Firefly design team are tackling this challenge head on with new thinking developed from decades of experience in themed and theatrical entertainment design.
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We work with our clients to understand the needs of their tenants and the expectations of the audience to concept and master plan developments supporting new business strategies. These strategies are aimed at driving new footfall and repeat visitation encouraging visitors to invest their time at a unique destination through the creation of memorable experiences.
